HBG currently operates a diverse portfolio of beauty brands, including DreamDry, Spruce & Bond, and Pucker.The new luxury speed salon concept store will house the three brands, along with Valley Nail.
The location will include Rachel Zoe Collection accessories as well as a selection of fashion, beauty, and lifestyle products curated by Rachel Zoe, the brand’s creative director and DreamDry co-founder.
To celebrate the launch of its first joint location, HBG will offer an exclusive “Founder’s Card” as a loyalty incentive for both new and existing clients. This exclusive annual membership, available for a limited time, will retail for $150 and include products, complimentary services and additional discounts, special offers and events throughout the year.
The new concept will be located at 10 Chase Road.
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