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Trader Joe's, Whole Foods Price Gap Getting Wider

Trader Joe's appears to have ambushed its main rival, Whole Foods, with a new round of prices, analysts say.
Trader Joe's appears to have ambushed its main rival, Whole Foods, with a new round of prices, analysts say. Photo Credit: Wikipedia
Whole Foods Market appears to have been ambushed by a new round of prices by its main rival, Trader Joe's, according to analysts.
Whole Foods Market appears to have been ambushed by a new round of prices by its main rival, Trader Joe's, according to analysts. Photo Credit: Wikipedia

Analysts are saying that Trader Joe’s, a chain of specialty grocery stores, is widening the price gap between itself and main competitor Whole Foods Market, according to a report by supermarketnews.com.

The analyst compared dozens of similar products sold by the two chains in the New York market and has concluded that Trader Joe’s has a total “price advantage” over Whole Foods of 26 percent, supermarketnews.com reported.

A reporter from businessinsider.com recently compared the prices of 24 items sold by Whole Foods and Trader Joe’s.

The report found a surprising amount of comparable items, but said that, in general, you get more for your money at Joe’s.

Milk was one of the items compared. At Whole Foods, a half gallon was $3.99, while at Joe’s, it was $2.29.

Businessinsider noted that the particular foodstuffs compared were only organic at Whole Foods, but came in organic and other forms at Joe’s.

A package of turkey at Joe’s was $3.29 for a 7-ounce package; at Whole Foods 365, it was $5.99 per 6-ounce package.

The businessinsider.com report was published over a month ago, and may not reflect current prices.

To read the supermarketnews.com article, click here.

To read the businessinsider.com story, click here.

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