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From TV To Toddlers: Scarsdale Media Executive Balances Two Worlds

Scarsdale resident Dana Fisher in middle with black blouse with band and Songs for Seeds NYC founders.
Scarsdale resident Dana Fisher in middle with black blouse with band and Songs for Seeds NYC founders. Photo Credit: Submitted

SCARSDALE, N.Y. -- Dana Fisher, a producer at "The View" and the owner of Songs for Seeds in Scarsdale and Rye Brook , a musical program for the preschool set, admits her friends ask her all the time how she manages to juggle "it all." Her answer? "I'm not sure."

She admits that after 20 years at ABC, she's good at time management and meeting deadlines. "I plan a lot, and when the kids go down I work on Songs for Seeds most of the night," she said. "Parents always say, 'I got an email from you at 11:30 p.m. and I just say 'Yes, you did.'"

Songs for Seed, which she brought to Westchester, specifically Scarsdale, where she lives, and Rye Brook, first in September 2015 and then, with her second location in September 2016, is her "baby. " Her third baby, so to speak, as she has two children, ages four and three.

As for why a woman with a demanding full-time job and two toddlers would want to take on another challenge, she said she opened the musical venue because her kids had taken the class in NYC and had loved it so much that when she and her family moved to the suburbs, everyone missed it.

"We knew that if we loved it then other families would love it as much," said Fisher.

It helped, too, that she has a head for entrepreneurship. "Almost everybody in my family owns their own business, and I always wanted to have something that was my own; it felt like this was the right opportunity for me."

Because she owns the rights to all of Westchester she said down the road she may consider the Bedford/Armonk area but for now, she's busy enough.

"We want to grow Rye Brook into something as successful as Scarsdale and we want to keep running the best business we can," she said. "We try very hard to have relationships with our families and kids and we want to make sure that continues and grows stronger."

She stressed that the key to "Seeds" success is having an amazing band that loves the children and thrives on "being different."

"It’s not just a music class but it’s educational," stressed Fisher. "In one 45 minute class we sing, we dance, we travel all over the world, we learn numbers, and animals."

And, it's a class that also caters to adults. Said Fisher: "We want moms/caregivers to have the same fun in the class that the kids do."

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