SCARSDALE, N.Y. -- The Scarsdale-based Child Care Council of Westchester will participate in #GivingTuesday for the third year in a row.
To help raise visibility for the Child Care Council’s campaign and increase donations, TD Bank is sponsoring a social media challenge. Beginning on Tuesday, Nov. 23, and culminating Tuesday, Dec. 1 (#GivingTuesday), TD will donate $1 to the council, up to $2,500 total, each time someone likes, shares or retweets specified council Facebook and Twitter posts about #GivingTuesday.
In addition, the Child Care Council’s board of directors will match all individual contributions, up to a total of $3,000.
“Each year, we look for new and creative ways to increase the visibility and efficacy of our #GivingTuesday campaign,” said Child Care Council Executive Director Kathy Halas. “We’re particularly excited about the TD Bank sponsorship because the funds will not only support new scholarships but also help us reach many new people on social media – and those connections are something we can continue to use and build on far beyond this year.”
Funds raised by the council on #GivingTuesday will support its Early Opportunity Fund, which grants scholarships to working families in Westchester who otherwise could not afford quality early care and education for their young children.
The council’s goal for 2015 is to raise $10,000 on #GivingTuesday – which would create five new scholarships.
In this video, two mothers and Council Executive Director Kathy Halas talk about the impact of the scholarships: https://www.youtube.com/watch?v=Li8nUF-SkGA .
To get involved in the Child Care Council of Westchester’s #GivingTuesday initiative, visit the fundraising page at http://bit.ly/CCCWGivingTues , follow the council on Twitter at @CCCWNY, like the group on Facebook or email DanaL@cccwny.org to join the mailing list.
For information about the Child Care Council’s resources for child care providers or parents, visit www.childcarewestchester.org or call (914)-761-3456.