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The 2-minute, 28-second video focus on the flirtation between a teenage girl and boy at school. But in the background, a second boy in the video is shown reading books about guns, getting bullied and making a shooting gesture at another person.
Sandy Hook Promise is founded and led by several family members whose loved ones were killed at Sandy Hook Elementary School on Dec. 14, 2012.
The video is part of its “Know The Signs” campaign that illustrates how at-risk behavior can be easily overlooked.
Sandy Hook Promise also offers a guide on how to recognize the warning signs of gun violence and trains schools and youth organizations on how to recognize the potential for gun violence. Sandy Hook Promise pays for the training.
According to statistics on the Sandy Hook Promise website, an average of 2,277 children ages 18-and-under died in gun-related tragedies from 2000 to 2013. Over the past 25 years, according to Sandy Hook promise, research has shown that in seven out of 10 acts of gun violence the shooter had told at least one person that they might commit an act of violence ahead of time.
Since 1990, there have been 157 incidents of gun violence at schools in the United States, according to Ballotpedia. Twenty first-graders and six educators died in the shootings at Sandy Hook, the deadliest shooting at a school in the United States. Thirteen people died in a school shooting at Columbine in Colorado in 1999.
For more information on Sandy Hook Promise, click here to visit its website.
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